Introduction
As President of the ANDRINO Group- wholesale goods expert and industry leader in Europe since 1977- I have wholesale in my DNA. This long experience has transmitted a thorough knowledge of the industry’s inner workings and important players. For these reasons, Yoann Andrino, David Rosenthal and I diversified operations in 2006 by founding PrivateOutlet.com, the first European private sales website.
Since its debut, Private Outlet has filled a gap in the market that existed for both brands and consumers. Five dedicated sites are already in operation- in France, Italy, Germany, Spain and the United Kingdom- and we deliver to twelve countries. Therefore, brands are allowed the opportunity to distribute their products and excess goods to a wider market in a discreet manner. At the same time, consumers registered with our website (Private Outlet’s ‘Members’), enjoy daily access to private Fashion and Lifestyle sales of their favourite brands, while discovering both trendy and specialised brands from other countries.
After only 4 years, Private Outlet has over 3.5 million members and, in 2010, held 2 800 private sales featuring over 600 on-trend local and international brands. The loyalty and trust that brands place in us is due to the quality treatment they receive; the confidential and European nature of our sales is conducive to lightening excess inventory. In the case of our members, the fact that they belong to Private Outlet’s ‘Shopping Club’ allows them to take advantage of sales events featuring name brands every day, with reductions of up to 80% off standard retail pricing.
By taking into account the evolution of the fashion world and the online sales market, along with the expectations of our members and brand partners, Private Outlet is positioned today as THE Fashion and Lifestyle Private Sales website: brand names, accessories, photos, tips and advice, services, trends, design and local blogs...all the necessary ingredients for a 100% fashion and pleasure shopping atmosphere!
We constantly strive to give our members even more satisfaction...whether they want to treat themselves, to look their best, or spoil others, Private Outlet lets them snap up the latest looks and learn about the latest ‘it-colours’ and trends. Private Outlet heeds the call of fashion and acts as style coach for those who want to look good without spending a lot...online shopping for quality items, favourite brands, and low prices: it’s the Private Outlet promise!
Cyril Andrino - President of Private Outlet
Fashion and Style Together Online!
Fashion just clicks away is a sensation: shopping while staying within a budget is now simple and easy thanks to online merchants.
Not so long ago, online sales had their detractors. People needed to try things on and touch the fabrics: fashion lovers preferred pounding the pavement!
Habits change…nearly 1 in 2 Internet users in France has bought an item of clothing online in the past 6 months.1 Given that apparel is tied with media and publications as the second largest category of online purchases, just behind high-tech products, it is clear that online fashion purchases are becoming a more and more common part of daily life.
Shop for brand names, basics, unique accessories…the famous little black dress, a simple polo shirt, the latest ‘it-bag’- create your look in just a few clicks! It’s simple and you don’t need to live in a European capital to have access to both classic brands and those with ‘buzz’!
Shopping online is good, but getting a good deal on a favourite brand is even better! Internet users are increasingly looking to treat themselves to their favourite brands, but they don’t want to sacrifice their bank accounts...This is why today we’re seeing a strong trend: more and more consumers are looking to strike the right balance between Quality, Price, and Pleasure.
Private Outlet, as a private sales website specialising in Fashion and Lifestyle, responds to internet fashion aficionados’ new needs by offering them trendy European brands and designer brands to discover or rediscover, always with reliably low prices...Premium Brands have a transformative effect, and, thanks to Private Outlet, web-savvy fashion lovers no longer need to save their pennies for months on end to buy THE bag of their dreams and be in style!
1 Statistic from 6ème baromètre FEVAD – Médiamétrie / NetRatings, 9 September 2010
The Company
The ANDRINO Group has been one of the European leaders in the wholesale industry for over thirty years. Armed with the know-how of the family business and their reputation with brands and manufacturers, Cyril Andrino, Yoann Andrino and David Rosenthal diversified their activities in 2006 by creating PrivateOutlet.com, the first European private sales website. Since its launch, Private Outlet maintains a presence in France, Italy, Germany, Spain and the United Kingdom, and, thanks to its expertise in the wholesale goods industry, works with name brands such as Tommy Hilfiger, Calvin Klein, and D&G, among many others…
Valeria Musumeci joined the company in 2007 as International Purchasing Director. She had already established a career in the Italian fashion industry, notably supervising the distribution of Mariella Burani, Corneliani, Husky and Marlys in the Italian market, and in charge of Raid Gauloises’s European retail operations. Valeria oversees buying strategies and supervises the purchasing departments in France and Italy. Together with her team of buyers, she sources the market’s most relevant offerings, an important element of Private Outlet’s success.
Jean-Paul Carquin arrived at Private Outlet in 2008 as Director of European Marking to reinforce the growth of the brand. A marketing and business development specialist, he familiarized himself with the Internet as of 1996 and immediately recognized possibilities for growth. Most notably in the past 15 years, he has contributed to the development of the Clust.com and Darty.com e-commerce sites and the e-commerce agency Archi & d’Alembert (Isobar Group). Today, he applies his e-marketing and e-commerce expertise to Private Outlet.
The Company’s Strengths
The brands and their products are respected and carefully displayed in a well-designed, exclusive environment.
Private Outlet maintains direct contact with European brands and guarantees the authenticity of its products to its members and clients. Before working with a brand, the Private Outlet teams take care to thoroughly get to know the brand and assure the quality and provenance of the products. The brands and their products are displayed with descriptions, photos and videos produced in-house by Private Outlet’s teams.
In addition, the European market today is filled with status brands, both already in fashion and up-and-coming. Always expecting innovation and novelty, internet users are constantly searching to treat themselves and others to unique items. Private Outlet offers its members a portfolio of legendary and innovative brands both international and domestic that is unequalled in Europe.
Private Outlet does not simply translate one website into 5 languages. Each country has its own site that offers sales, products and services adapted to each country’s varying habits of consumption. Private Outlet also publishes a Fashion & Lifestyle blog in each country. In order to provide these services to consumers and brands, Private Outlet has native speakers in each team who offer members advice and personalised contact. The websites also have local payment methods adapted to the consumption preferences of each country.
The web offering that PrivateOutlet.com has been developing since 2007 responds to consumers’ needs throughout Europe for a fun online shopping experience with Premium brands and low prices.
